NIKE: CHOSEN 1’s
Nike Basketball Tournament - Activation
In Las Vegas- you play to win.
When LeBron’s yearly basketball tournament, Chosen 1’s, was headed to Sin City, we created a three-day, high-stakes, high-school hoops showdown, inspired by the iconic boxing heritage of Sin City, where the nation’s top talent battled it out under the bright lights of Las Vegas.
recap
TEASER
Voiced by Vegas Legend- Aja Wilson
Made for Nike at The Robot Co with:
CD: Justin Joo, Mike Folabi - Design Director: Mia Lee - AD: Emily Riley - CW: Sammy Gold, Myles Andrews - Design: Romy Messak, Mina Sohaib
Experiential Production: TAIT