EA skate: Drop in
Launch Campaign - Film
EA Skate was set to return after over 15 years. So we invited people to drop in with a love letter to skate culture set in San Vansterdam: a city where anyone can skate anything, and the only rule is that there aren’t any.
Following our launch film, Skate had the highest-ever first-week sign-up numbers of any EA game franchise.
We got so much skate footage on set that we made an extended film for the community to go deeper into our world.
Our ode to classic skate films, but set in a city that doesn’t exist.
Anyone can mimic skate culture.
We wanted to add to it.
When the work is in Thrasher, you know you’re doing something right.
Made for Electronic Arts at Uncommon Creative Studio with:
CCO: Nils Leonard - ECD: Nedal Ahmed - Creatives: Asia Irvin, Sammy Gold
Director: The Sacred Egg (Riff Raff) - DP: Harry Wheeler, Sirus Gahan - Edit: Sam Bould, Spencer Campbell (Final Cut) - Color Grade: Jason Wallis (Electric Theatre Collective) - Sound Mix: Aaron Reynolds (Wave Studios)