MERRELL: It starts outside
Launch Campaign - 360
The outdoor category has always told you what's possible once you get there. We flipped it. Inspired by a poem from The Secret Garden, we built Merrell's first-ever global brand platform around a single, smaller moment: the decision to step outside in the first place.
PRESS:
Highsnobiety
"The tonal opposite of a midlife crisis; it's a deepening of Merrell’s roots, tied to a more inclusive vision of what 'outside' can actually mean. Finally, a campaign that says it's okay: close the laptop." - Highsnobiety
Made for MERRELL at Uncommon Creative Studio with:
CCO: Nils Leonard - ECD: Jason Fergusson - Creatives: Asia Irvin, Sammy Gold
Director: Remi Bellville - DP: Toni Rey - Edit: Claes Nordwall - Color Grade: Ethos - Sound Mix: Machine